{"id":35456,"date":"2023-04-26T13:55:13","date_gmt":"2023-04-26T11:55:13","guid":{"rendered":"https:\/\/fermentis.com\/?p=35456"},"modified":"2023-05-15T11:12:06","modified_gmt":"2023-05-15T09:12:06","slug":"beijing-brew-a-thrilling-experience-at-chinas-first-major-beer-event-since-reopening","status":"publish","type":"post","link":"https:\/\/fermentis.com\/en\/news\/corporate-news\/events\/beijing-brew-a-thrilling-experience-at-chinas-first-major-beer-event-since-reopening\/","title":{"rendered":"Beijing Brew: China\u2019s First Major Beer Event Since Reopening"},"content":{"rendered":"<p>We are thrilled to be exhibiting at <a href=\"https:\/\/www.bjbrew.com\/en\/\" target=\"_blank\" rel=\"noopener\">Beijing Brew<\/a> in China! It\u2019s the first major event since China reopened its borders and the place was buzzing from the very start of the day. Hundreds of brewers coming from all corners of China are visiting the show and connecting with the beer industry.<\/p>\n<p>Beijing Brew, which started as a beer festival, is located in the west of the Chinese capital, in a highly trendy exhibition center developed on a former steel production site. It\u2019s the perfect venue for such an event.<\/p>\n\t<div id=\"gap-142794280\" class=\"gap-element clearfix\" style=\"display:block; height:auto;\">\n\t\t\n<style>\n#gap-142794280 {\n  padding-top: 30px;\n}\n<\/style>\n\t<\/div>\n\t\n  <div class=\"banner-grid-wrapper\">\n  <div id=\"banner-grid-590708163\" class=\"banner-grid row row-grid row-small\" data-packery-options=\"\">\n                      \n<div class=\"col grid-col large-6 grid-col-2-3\" ><div class=\"col-inner\">\n\t<div class=\"img has-hover x md-x lg-x y md-y lg-y\" id=\"image_1656943191\">\n\t\t\t\t\t\t\t\t<div class=\"img-inner dark\" >\n\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1020\" height=\"767\" src=\"https:\/\/fermentis.com\/wp-content\/uploads\/2023\/04\/Beijing-Brew-Stand-1024x770.jpg\" class=\"attachment-large size-large\" alt=\"\" srcset=\"https:\/\/fermentis.com\/wp-content\/uploads\/2023\/04\/Beijing-Brew-Stand-1024x770.jpg 1024w, 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src=\"https:\/\/fermentis.com\/wp-content\/uploads\/2023\/04\/Beijing-Brew-Fermentis-Yeast-1024x770.jpg\" class=\"attachment-large size-large\" alt=\"Beijing-Brew-Fermentis-Yeast\" srcset=\"https:\/\/fermentis.com\/wp-content\/uploads\/2023\/04\/Beijing-Brew-Fermentis-Yeast-1024x770.jpg 1024w, https:\/\/fermentis.com\/wp-content\/uploads\/2023\/04\/Beijing-Brew-Fermentis-Yeast-800x601.jpg 800w, https:\/\/fermentis.com\/wp-content\/uploads\/2023\/04\/Beijing-Brew-Fermentis-Yeast-768x577.jpg 768w, https:\/\/fermentis.com\/wp-content\/uploads\/2023\/04\/Beijing-Brew-Fermentis-Yeast-1536x1154.jpg 1536w, https:\/\/fermentis.com\/wp-content\/uploads\/2023\/04\/Beijing-Brew-Fermentis-Yeast-600x451.jpg 600w, https:\/\/fermentis.com\/wp-content\/uploads\/2023\/04\/Beijing-Brew-Fermentis-Yeast.jpg 1727w\" sizes=\"auto, (max-width: 1020px) 100vw, 1020px\" \/>\t\t\t\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\n<style>\n#image_1832424681 {\n  width: 100%;\n}\n<\/style>\n\t<\/div>\n\t\n<\/div><\/div>\n<div class=\"col grid-col large-3 grid-col-1-2\" ><div class=\"col-inner\">\n\t<div class=\"img has-hover x md-x lg-x y md-y lg-y\" id=\"image_1975715415\">\n\t\t\t\t\t\t\t\t<div class=\"img-inner dark\" >\n\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"844\" height=\"1024\" src=\"https:\/\/fermentis.com\/wp-content\/uploads\/2023\/04\/Beijing-Brew-Team-844x1024.jpg\" class=\"attachment-large size-large\" alt=\"\" srcset=\"https:\/\/fermentis.com\/wp-content\/uploads\/2023\/04\/Beijing-Brew-Team-844x1024.jpg 844w, https:\/\/fermentis.com\/wp-content\/uploads\/2023\/04\/Beijing-Brew-Team-659x800.jpg 659w, https:\/\/fermentis.com\/wp-content\/uploads\/2023\/04\/Beijing-Brew-Team-768x932.jpg 768w, https:\/\/fermentis.com\/wp-content\/uploads\/2023\/04\/Beijing-Brew-Team-600x728.jpg 600w, https:\/\/fermentis.com\/wp-content\/uploads\/2023\/04\/Beijing-Brew-Team.jpg 1236w\" sizes=\"auto, (max-width: 844px) 100vw, 844px\" \/>\t\t\t\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\n<style>\n#image_1975715415 {\n  width: 100%;\n}\n<\/style>\n\t<\/div>\n\t\n<\/div><\/div>\n<div class=\"col grid-col large-3 grid-col-1-2\" ><div class=\"col-inner\">\n\t<div class=\"img has-hover x md-x lg-x y md-y lg-y\" id=\"image_392544988\">\n\t\t\t\t\t\t\t\t<div class=\"img-inner dark\" >\n\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1020\" height=\"767\" src=\"https:\/\/fermentis.com\/wp-content\/uploads\/2023\/04\/Beijing-Brew-Tap-1024x770.jpg\" class=\"attachment-large size-large\" alt=\"\" srcset=\"https:\/\/fermentis.com\/wp-content\/uploads\/2023\/04\/Beijing-Brew-Tap-1024x770.jpg 1024w, https:\/\/fermentis.com\/wp-content\/uploads\/2023\/04\/Beijing-Brew-Tap-800x601.jpg 800w, https:\/\/fermentis.com\/wp-content\/uploads\/2023\/04\/Beijing-Brew-Tap-768x577.jpg 768w, https:\/\/fermentis.com\/wp-content\/uploads\/2023\/04\/Beijing-Brew-Tap-1536x1154.jpg 1536w, https:\/\/fermentis.com\/wp-content\/uploads\/2023\/04\/Beijing-Brew-Tap-600x451.jpg 600w, https:\/\/fermentis.com\/wp-content\/uploads\/2023\/04\/Beijing-Brew-Tap.jpg 1727w\" sizes=\"auto, (max-width: 1020px) 100vw, 1020px\" \/>\t\t\t\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\n<style>\n#image_392544988 {\n  width: 100%;\n}\n<\/style>\n\t<\/div>\n\t\n<\/div><\/div>\n<div class=\"col grid-col large-6 grid-col-1-3\" ><div class=\"col-inner\">\n\t<div class=\"img has-hover x md-x lg-x y md-y lg-y\" id=\"image_1697829942\">\n\t\t\t\t\t\t\t\t<div class=\"img-inner dark\" >\n\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1020\" height=\"767\" src=\"https:\/\/fermentis.com\/wp-content\/uploads\/2023\/04\/Beijing-Brew-Glass-Beer-1024x770.jpg\" class=\"attachment-large size-large\" alt=\"\" srcset=\"https:\/\/fermentis.com\/wp-content\/uploads\/2023\/04\/Beijing-Brew-Glass-Beer-1024x770.jpg 1024w, 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src=\"https:\/\/fermentis.com\/wp-content\/uploads\/2023\/04\/Beijing-Brew-Fermentis-1024x770.jpg\" class=\"attachment-large size-large\" alt=\"\" srcset=\"https:\/\/fermentis.com\/wp-content\/uploads\/2023\/04\/Beijing-Brew-Fermentis-1024x770.jpg 1024w, https:\/\/fermentis.com\/wp-content\/uploads\/2023\/04\/Beijing-Brew-Fermentis-800x601.jpg 800w, https:\/\/fermentis.com\/wp-content\/uploads\/2023\/04\/Beijing-Brew-Fermentis-768x577.jpg 768w, https:\/\/fermentis.com\/wp-content\/uploads\/2023\/04\/Beijing-Brew-Fermentis-1536x1154.jpg 1536w, https:\/\/fermentis.com\/wp-content\/uploads\/2023\/04\/Beijing-Brew-Fermentis-600x451.jpg 600w, https:\/\/fermentis.com\/wp-content\/uploads\/2023\/04\/Beijing-Brew-Fermentis.jpg 1727w\" sizes=\"auto, (max-width: 1020px) 100vw, 1020px\" \/>\t\t\t\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\n<style>\n#image_922644477 {\n  width: 100%;\n}\n<\/style>\n\t<\/div>\n\t\n<\/div><\/div>\n<div class=\"col grid-col large-3 grid-col-1-2\" ><div class=\"col-inner\">\n\t<div class=\"img has-hover x md-x lg-x y md-y lg-y\" id=\"image_758918345\">\n\t\t\t\t\t\t\t\t<div class=\"img-inner dark\" >\n\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1020\" height=\"767\" src=\"https:\/\/fermentis.com\/wp-content\/uploads\/2023\/04\/Beijing-Brew-Entrance-1024x770.jpg\" class=\"attachment-large size-large\" alt=\"Beijing-Brew---Entrance\" srcset=\"https:\/\/fermentis.com\/wp-content\/uploads\/2023\/04\/Beijing-Brew-Entrance-1024x770.jpg 1024w, https:\/\/fermentis.com\/wp-content\/uploads\/2023\/04\/Beijing-Brew-Entrance-800x601.jpg 800w, https:\/\/fermentis.com\/wp-content\/uploads\/2023\/04\/Beijing-Brew-Entrance-768x577.jpg 768w, https:\/\/fermentis.com\/wp-content\/uploads\/2023\/04\/Beijing-Brew-Entrance-1536x1154.jpg 1536w, https:\/\/fermentis.com\/wp-content\/uploads\/2023\/04\/Beijing-Brew-Entrance-600x451.jpg 600w, https:\/\/fermentis.com\/wp-content\/uploads\/2023\/04\/Beijing-Brew-Entrance.jpg 1727w\" sizes=\"auto, (max-width: 1020px) 100vw, 1020px\" \/>\t\t\t\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\n<style>\n#image_758918345 {\n  width: 100%;\n}\n<\/style>\n\t<\/div>\n\t\n<\/div><\/div>\n<div class=\"col grid-col large-5 grid-col-1-2\" ><div class=\"col-inner\">\n\t<div class=\"img has-hover x md-x lg-x y md-y lg-y\" id=\"image_551182805\">\n\t\t\t\t\t\t\t\t<div class=\"img-inner dark\" >\n\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1020\" height=\"767\" src=\"https:\/\/fermentis.com\/wp-content\/uploads\/2023\/04\/Beijing-Brew-Packaging-1024x770.jpg\" class=\"attachment-large size-large\" alt=\"\" srcset=\"https:\/\/fermentis.com\/wp-content\/uploads\/2023\/04\/Beijing-Brew-Packaging-1024x770.jpg 1024w, https:\/\/fermentis.com\/wp-content\/uploads\/2023\/04\/Beijing-Brew-Packaging-800x601.jpg 800w, https:\/\/fermentis.com\/wp-content\/uploads\/2023\/04\/Beijing-Brew-Packaging-768x577.jpg 768w, https:\/\/fermentis.com\/wp-content\/uploads\/2023\/04\/Beijing-Brew-Packaging-1536x1154.jpg 1536w, https:\/\/fermentis.com\/wp-content\/uploads\/2023\/04\/Beijing-Brew-Packaging-600x451.jpg 600w, https:\/\/fermentis.com\/wp-content\/uploads\/2023\/04\/Beijing-Brew-Packaging.jpg 1727w\" sizes=\"auto, (max-width: 1020px) 100vw, 1020px\" \/>\t\t\t\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\n<style>\n#image_551182805 {\n  width: 100%;\n}\n<\/style>\n\t<\/div>\n\t\n<\/div><\/div>\n            <\/div>\n    <style>\n    #banner-grid-590708163 .grid-col-1{height: 605px}\n    #banner-grid-590708163 .grid-col-1-2{height: 302.5px}\n    #banner-grid-590708163 .grid-col-1-3{height:201.66666666667px}\n    #banner-grid-590708163 .grid-col-2-3{height: 403.33333333333px}\n    #banner-grid-590708163 .grid-col-1-4{height: 151.25px}\n    #banner-grid-590708163 .grid-col-3-4{height: 453.75px}\n\n\n    \n    \n\n  <\/style>\n    <\/div>\n  \n\t<div id=\"gap-1177508500\" class=\"gap-element clearfix\" style=\"display:block; height:auto;\">\n\t\t\n<style>\n#gap-1177508500 {\n  padding-top: 30px;\n}\n<\/style>\n\t<\/div>\n\t\n<p>The Fermentis stand is ideally located close to the craft brewers area. We\u2019ve been getting a steady flow of visitors, all keen on knowing a little more about our range and trying some beers made with our yeast. We have 4 beers on tap, all produced locally, including an Imperial Hoppy Lager made with <a href=\"https:\/\/fermentis.com\/en\/product\/safbrew-ld-20\/\" target=\"_blank\" rel=\"noopener\">SafBrew\u2122 LD-20<\/a> and a low-alcohol beer made with<a href=\"https:\/\/fermentis.com\/en\/product\/safbrew-la-01\/\" target=\"_blank\" rel=\"noopener\"> SafBrew\u2122 LA-01<\/a>.<\/p>\n<p>This is also one of the first events where we share some photos of the <a href=\"https:\/\/fermentis.com\/en\/news\/corporate-news\/history-timeline-of-the-fermentis-campus\/\" target=\"_blank\" rel=\"noopener\">Fermentis Campus<\/a> and we have a VR headset so visitors can visit the Campus in a highly immersive experience.<\/p>\n<p>The Beijing beer scene, and more generally the Chinese craft beer industry, is really growing and you can feel the excitement on such a show. Craft breweries and taproom are appearing everywhere and it\u2019s a privilege to be part of this amazing journey by helping Chinese brewers make the beers they dream of.<\/p>\n\n<div class=\"row\"  id=\"row-996034675\">\n\n\t<div id=\"col-620394875\" class=\"col medium-4 small-12 large-4\"  >\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n\n\t<div id=\"col-1903445651\" class=\"col medium-4 small-12 large-4\"  >\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n<a href=\"https:\/\/fermentis.com\/en\/event-calendar\/\" target=\"_blank\" class=\"button primary is-outline is-large\" rel=\"noopener\" style=\"border-radius:10px;\">\n\t\t<span>Learn more about our events!<\/span>\n\t<\/a>\n\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n\n\t<div id=\"col-979553526\" class=\"col medium-4 small-12 large-4\"  >\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>We are thrilled to exhibit our range of products at Beijing Brew in China, the country\u2019s first major beer event since reopening its borders. The event showcases the growing Chinese craft beer industry and offers an immersive experience of the Fermentis Campus through a VR headset.<\/p>\n","protected":false},"author":21,"featured_media":35472,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"fifu_image_url":"","fifu_image_alt":"","footnotes":""},"categories":[445,463],"tags":[919,1020],"class_list":["post-35456","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-beer-brewing","category-events","tag-919","tag-beijing-brew"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.4 (Yoast SEO v27.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Beijing Brew: China\u2019s First Major Beer Event Since Reopening<\/title>\n<meta name=\"description\" content=\"We are thrilled to exhibit our range of products at Beijing Brew in China, the country\u2019s first major beer event since reopening its borders.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/fermentis.com\/en\/news\/corporate-news\/events\/beijing-brew-a-thrilling-experience-at-chinas-first-major-beer-event-since-reopening\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Beijing Brew: China\u2019s First Major Beer Event Since Reopening\" \/>\n<meta property=\"og:description\" content=\"We are thrilled to exhibit our range of products at Beijing Brew in China, the country\u2019s first major beer event since reopening its borders.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/fermentis.com\/en\/news\/corporate-news\/events\/beijing-brew-a-thrilling-experience-at-chinas-first-major-beer-event-since-reopening\/\" \/>\n<meta property=\"og:site_name\" content=\"Fermentis\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Fermentis\" \/>\n<meta property=\"article:published_time\" content=\"2023-04-26T11:55:13+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-05-15T09:12:06+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/fermentis.com\/wp-content\/uploads\/2023\/04\/Beijing-Brew-Cover-scaled.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1099\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Adrian\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@fermentis\" \/>\n<meta name=\"twitter:site\" content=\"@fermentis\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Adrian\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" 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