We are oenologists, brewers, scientists, engineers, logisticians, trend-setters, researchers, marketing experts… But we are also men and women with conviction and passion. Just like you and your consumers, we like beer, wine, tequila and cognac, and we do our best to contribute to their quality.
Our strength lies in our complementarity.
Our technical and sales representatives
are experts first and foremost.
They know the properties of our products as well as the expectations of our customers and partners. They advise you about our products and make sure you get the best from them. But they can also manage tailor-made projects, work with you on expressing aromas, conduct tests in your vineyards, wineries or breweries, run trials in our own laboratories or even help take action in cases of difficult fermentations.
You will find our teams and experts on 4 continents.
Indeed we want to stay as close as possible to our customers and their local culture. This enables us to assure a responsive and reactive service. It is also the best way to be in touch with our customers’ markets, their consumer trends, business practices and local regulations.
However as our expert in Mexico testifies, this requires both adaptability and empathy.
“In the parts of the world where I work, there is not really any segmentation between rum, beer, tequila or wine producers. We work with everyone, and most often directly with producers because there are very few distributors. We have to know about producers methods, products and codes. Culture and expertise are not enough: good relations and feeling play a central role here.”
Napoleon Bonyouchoa
Regional sales manager for Mexico, Central America and the Caribbean
"Brewers, winemakers, spirit creators... They all share the same basic needs : coherent and reliable products to achieve predictable results. But, what they desire to create is always unique. They want to set themselves apart through inventiveness and sensory expression. We manage that more and more often."
“Before, many of our customers relied on knowledge gained through experience. Today, they are increasingly educated and professional. We deal with crop managers, cellar managers... Their technical demands are much higher, and somehow, very challenging. Which is all the better as that is our strong point.”
“In vineyards and cellars, more and more producers want organic products. Wines without preservatives and without sulfites. There is pressure in terms of health and safety, and a quest for naturalness. Consequently, there is a growing demand for technical prowess: to clarify, manage bitterness, add character. For us, the two are compatible.“
“Yeast imprints its character to any beverage. Depending on maturation, quantity of CO2, fat or sugar content, it will produce a different effect: the fragrance of a flower, pepper, fruit. Our clients need to offer new sensations to their customers, but they don't always know how to deal with that. Now, one of our missions is to help them know."