Last week, we packed our bags and headed to Munich, Germany, to participate in drinktec. A big event in our calendar, this week-long exhibition is one of the largest beverage and liquid food tradeshows in the world. With more than 1000 exhibitors from 55 countries and 50,000 visitors in attendance, it was a mammoth week!
This year, our booth was fitted out to showcase our most exciting new products and services, including the highly anticipated SafLager™ SH-45. Our latest release in the SafLager™ range, SafLager™ SH-45 was selected for its impressive ability to unlock thiols precursors, allowing brewers to maximise the flavor and aromas derived from their hops. With six dedicated strains, our SafLager™ range offers brewers a comprehensive selectionscof products to perfect their desired lager – from classic styles to hoppy or lower-carb versions.
We also featured our complete solutions for wheat beers, Hazy IPAs, innovative souring solutions, and our world-famous NABLAB yeast SafBrew™ LA-01.
During the day, there were plenty of valuable presentations from our experts, who were on hand to meet guests, answer questions, and provide tips and recommendations about our yeast, bacteria and derivatives.
Gilles Goemare (Technical Sales Support Manager) kicked off the show with a presentation on wheat beer. The following day, Philippe Janssens (Technical Manager) shared our latest recommendations for brewing quality NOLO beer. On Wednesday, Kevin Lane (Technical Sales Support Manager) spoke on lagers, followed on Thursday by Anna Hild, our Quality Manager, who presented our cutting-edge Superior Yeast project. On Friday, Eduardo Diaz (Technical Manager) wrapped up the week, speaking about our latest solutions for hop-forward beers.
After each presentation, guests were invited to participate in a tasting session. Each session was related to the day’s presentation topic, so guests had the opportunity to learn the theory, then discover the results first-hand.
Visitors to our stand also had the chance to enter our raffle to win amazing giveaways, as well as try a drink from our tasting bar. This year, we proudly presented an exciting selection of beers, featuring popular favorites and innovative nolo options crafted with our fantastic new partners, Customized Brewing Solutions, using our Safbrew™ LA-01.
On Tuesday and Thursday night, we hosted our legendary stand parties. These events offer brewers and distributors a chance to enjoy a drink and discuss the latest news and trends in the beer world with our team and other industry professionals.
Here’s to another successful year! We’re very glad to be part of this incredible event once again, and we’re looking forward to connecting with old and new faces at BrauBeviale in Nuremberg next year!
